SOCIAL MEDIA EXPERT IN MANCHESTER

A social media specialist for the sports and fitness industry

Social Media Marketing should be an important part of your marketing strategy. It is a great way to reach a large amount of people for a relatively low monetary output, but with so many brands all vying for the same customers, you need to stand out. This starts with a strategy that will show off why YOU deserve their custom, has to include content that sets you apart from your competitors and HAS to end with a call to action to ensure your business gets the most out of social media.

THE IMPORTANCE OF SOCIAL MEDIA

Social Media is EVERYWHERE, 77.9% of the UK Population use social media and the average person spends 1 hour 50 mins a day on social media, this makes it one of the best ways for you to reach your ideal target market. Whether you are launching a new product or service or want your business to reach a higher number of people, social media is the place for you. Let’s be honest though, it takes a lot of time and effort to create a social media plan worthy of your product or service. It isn’t just the content creation, writing the copy and coming up with ideas that will drain your time, but looking at the endless stats and how to better them can all be very daunting. Don’t worry, if you are in the sports and fitness industry or your ideal customer is within the sports, health and fitness arena, Sam is your guy. With over 10 years of experience working within the sports and fitness industry, Sam TT Media is in a unique position to help you grow to the heights you imagine in your dreams. He will work within your budget to help you create the social media strategy that will help you reach your targets and goals.

PAID SOCIAL MEDIA

Paid advertising has been around for over a century, in the late 19th century companies started printing advertising in newspapers, they could pay to have an advert painted on a wall. In the 20th century came radio and then television advertisement, with advancements in printing presses came magazines and flyers, all of these forms of advertisement were paid for by companies to promote their product or service. However, never before until the internet and then social media, could a business truly know how many people had seen and interacted with an advert.

With paid social media, businesses are in a unique position to target their perfect customer from behind their computer screen, and then see the type of people who viewed and interacted with the advert and how they interacted with it, which can help you to keep improving the advert.

Sam has helped many businesses find their target market with paid advertising on social media, and would love to help you do the same.

ORGANIC SOCIAL MEDIA

Sports and Fitness is a massive industry in the UK, it is estimated that there are 192,000 employees, 69,000 fitness instructors and 107,000 sports coaches, instructors and officials in the UK as of 2022. The fitness industry alone turned over a whopping 3.56bn EUR in 2022.

Having worked with several football clubs, coaches, physiotherapists, personal trainers and businesses within the sector, Sam is uniquely positioned to offer you his expertise within the industry to help you excel on social media.

Working within your budget. Sam can create a service plan tailored to your business goals and targets, then using his expertise to implement a social media strategy to best achieve these goals.

HOW I CAN HELP YOUR SPORTS, HEALTH AND FITNESS BUSINESS

To be successful using organic social media, you need to spend A LOT of your precious time on making it work. It’s not just about posting a cool video or graphic and expecting it to go viral… unfortunately it mostly likely won’t work that way without you or your employees putting time and effort into other aspects of social media. Sam’s ethos with organic marketing is to create real connections with your followers and potential customers, be their friend or be their mentor and you will see much better results, social media marketing is no longer about selling people a product it is about fixing problems and showing them solutions. However, content is still key, so having someone with experience and expertise to create connections while creating amazing content is important - that’s where hiring an expert like Sam can truly impact your business in a positive way and help you achieve your goals.

CONTACT THE SPORTS AND FITNESS SOCIAL MEDIA SPECIALIST TODAY

For more information on my services, please email sam@samttmedia.co.uk

FAQS: SPORTS AND FITNESS SOCIAL MEDIA

  • Firstly, it is really important in the modern world to have a niche that sets you apart from your competitors. Secondly, it has to be something you are passionate about or you will not enjoy what you do. Therefore, having been around the sports and fitness industry for many years, it is a niche I am passionate about.

  • I have worked with three professional football clubs, sports coaches, personal trainers, physiotherapists and lifestyle brands. This experience gives me the perfect platform to help any and all sports and fitness businesses and individuals build an online presence they can be proud of.

  • Paid social media is a term used when a social media expert uses your budget to pay for advertisement on a or several social media platforms. This could be using text, images or videos.

  • Organic social media is the complete opposite to paid advertising. It is where instead of paying to advertise on social media, you are using free social media tools to build brand awareness and an online following.

  • Boosting a post on Facebook is where you pay for a post to be seen by more people.

    It is easy to get this confused with ads on Facebook, which is when you use Facebook Ad Manager to create an advert.

    There are a few things you will need to tell Facebook before they begin boosting your post.

    Target audience – This is where you will select the audience that you want to reach out to.

    Budget – This is where you will tell Facebook how much you are willing to spend during the campaign.

    Duration – This is how long your target audience will see your boosted post/ advertisement for.

    Once you have got everything set up, your boosted post will run on it’s own with no more input needed.

  • A social media manager offers a lot of benefits to your business.

    Social media managers are experts in what they do. A social media manager will know exactly what to do to grow your business, as they have years of experience. They have the resources already available to them, meaning you don’t need to pay out for expensive software and gear. Not to mention the fact that they save you a lot of time and money because you are not researching what they already know. Finally, they will do all the hard work for you. They will find the right target audience for you as well as report and give you feedback on how well your campaigns are doing.

  • Facebook Ad is manager is a tool by Facebook/Meta which allows you to run and review ad campaigns on Facebook.